Research

University

Doctor of Philosophy (PhD) in Economics at Kherson State University

1 Sep 2021 – 7 Jul 2025 · 4 Years

Thesis topic is IT Enterprise Competitiveness Management in the Transformational Change Conditions. Mastering my knowledge of the industry after learning new innovative types of thinking, studying how to generate business ideas and choose effective strategies for their implementation, developing and implementing entrepreneurial projects, capable of generating profits in various fields of activity production, agriculture, trade and utilities.

Master of Business Administration (MBA) in Management at Kherson State University

1 Sep 2019 – 29 Dec 2020 · 1.5 Years

Thesis topic is Innovative Marketing System Improvement in IT Enterprises. The research program was focused on identifying and studying problems dictated by the economic realities. Acquired advanced knowledge in software applications that extended to international enterprises as well as practical skills in development and management decisions based on global market’s business simulations.

Bachelor of Arts (BA) in Philology at Kherson State University

1 Sep 2015 – 27 Jun 2019 · 4 Years

Thesis topic is Compositional and Poetic Plot Features of Ernst Theodor Amadeus Hoffmann Fairy Tales. Studied the history, language contacts, variation and change of the English language. The compilation of electronic corpora of the English language, corpus studies and digital editions. The status of the English language as a lingua franca. And the English-language literature from the 16th century to today through the application of narrative, postcolonial and cognitive trends, for example.

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Programs

Associate of Science (AS) in Geological and Earth Sciences / Geosciences at Pennsylvania State University

1 Jun 2013 – 31 Aug 2015 · 3 Years

My summers of 2013-14-15 I participated within the Pennsylvania State University TRIO program. Was honored with certifications from the Millennium Science Complex for achieving second places for every single research within the Department of Corporate Innovation and Entrepreneurship. The MSC represents convergence of engineering, physical science, and life sciences, augmented by high-speed computation and data search, opening new frontiers in human health, energy, and materials science. My 1st topic was on Solar Cells Based on Positive-Negative Junctions, 2nd topic is about Identifying Diatomic Molecules on Planets with use of Spectroscopy and Unix-Based Systems, and 3rd topic explores Digital Cartography within the GIS Circle. In the course of these three summers I’ve touched base in the fields of earth, energy, and material sciences and engineering, plus acquired precious knowledge that will drive economic vitality.

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Publications

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Managing the Competitiveness of IT Enterprises in the Conditions of Transformational Changes
Kherson State University, 18 Jun 2025

The dissertation is devoted to a comprehensive study of the management of the competitiveness system of IT enterprises in modern conditions of digital transformation, globalization and rapid technological changes. The relevance of the topic is due to the fact that the IT sector is one of the most dynamic and promising sectors of the economy, which plays a key role in the formation of the digital economy and ensuring the competitiveness of national economies in the international arena. The author investigates theoretical, methodological and practical aspects of managing the competitiveness of IT enterprises, in particular in the context of integration into the global business environment and the formation of sustainable competitive advantages… READ ARTICLE

Lucian Blaga University of Sibiu, 15 May 2025

The article examines the specifics of the development of the banking payment services market in the context of the European vector of the development of the digital economy. It is proven that modern banks operate in a state of rapid and irreversible technological changes, where dynamic fluctuations of the banking services market under the influence of constant changes in customer behavior require innovative payment tools and regulatory levers of payment systems in the global digital space. It is justified that the payment system at the mega-economic or global level is a “digital platform of electronic payments” of those states that provide international payment flows coordinated by payment instruments and regulated by the payment systems oversite… READ ARTICLE

Research and Education Innovation Center of Social Transformations, 19 Feb 2025

The purpose of the study is to characterize the main factors of competitiveness of IT enterprises in martial law. The object of the study is IT enterprises. The main task of the article is to reveal the most significant factors of competitiveness of IT enterprises in martial law. The methodology of this study includes the use of various methodological approaches that make it possible to determine the main factors of competitiveness of IT enterprises in martial law. It is determined that competitiveness in such a context is an integral indicator that allows assessing the stability and adaptability of an IT enterprise under the pressure of military threats and related changes in the legal and financial environment….. READ ARTICLE

Zenodo, 19 Feb 2025

The purpose of the article is to identify the main factors that influence the increase in the competitiveness of IT enterprises and the formation of their security potential in the context of transformational changes, as well as to analyze the features of entering international markets. The article highlights the urgent issue of increasing the competitiveness of IT enterprises in the context of dynamic transformational changes taking place in the digital sphere and the global economy as a whole. Particular attention is paid to the role of security potential, which is becoming one of the key factors of success in the context of constant technological development and global competition… READ ARTICLE

Kherson State University, 24 Jan 2025

The economic recovery in the deoccupied territories requires the development of high-tech industries, among which the IT sector has significant potential. Taking into account the experience of the European Union, it is possible to form a comprehensive approach to increasing the competitiveness of IT enterprises in these regions. Applying EU experience combined with innovative approaches will allow IT companies in the deoccupied territories to become competitive, contribute to the economic recovery of the region, and integrate into the global digital economy… READ ARTICLE

Economics. Finanсes. Law., 27 Jun 2024

The paper examines the peculiarities of the functioning of enterprises in the service sector, on the basis of which the model of the organizational and economic mechanism of managing the competitiveness of the enterprise is elaborated. Having analyzed and systematized various author’s approaches to the understanding of the concept: “Organizational and economic mechanism for managing the competitiveness of an enterprise” it was determined that the management of the competitiveness of enterprises in the service sector is a set of strategic and tactical measures aimed at increasing the efficiency and competitiveness of the enterprise in the conditions of market competition… READ ARTICLE

Poltava State Agrarian University, 29 Mar 2024

Managing the competitiveness of an enterprise in conditions of uncertainty is a complex and constantly changing process. However, enterprises that can effectively manage competitiveness in conditions of uncertainty will have a greater likelihood of success in the long term. In conditions of uncertainty, digital technologies and innovation play a crucial role in managing the competitiveness of an enterprise… READ ARTICLE

National University of Pharmacy, 21 Mar 2024

Modern marketing covers all aspects of the economic activity of an enterprise and is constantly being improved in accordance with the progress of socio-economic relations in Ukraine. This process is gaining particular importance in the context of the rapid development of the world economy and the effective conduct of entrepreneurial activity. Marketing, as an economic process, enables interaction between the producer and the consumer, promotes the rational orientation of social production and reproduction, and also ensures the efficiency of exchanges between market participants. It is important to note that marketing is a purposeful element of production and a tool for minimizing the gap between demand and supply. Its role is to establish and constantly maintain commodity and information exchange between potential participants in market relations. The more producers of homogeneous products meet the needs of consumers, the higher the need for marketing. In the modern period, marketing is a key element in the formation and maintenance of the competitiveness of enterprises and is a fundamental component of strategic management… READ ARTICLE

State Tax University, 22 Feb 2024

The modern development of the Ukrainian economy depends on the productivity and ability of the business environment to successfully withstand all the challenges of martial law. Today, we can observe the readiness of entrepreneurs to self-organize and their desire to maximize their entrepreneurial potential in finding new ways to meet the completely new needs of the population, the state, the international community, and all spheres and industries of life… READ ARTICLE

Poltava University of Economics and Trade, 13 Feb 2024

In a market economy, where competition between different manufacturers of goods is increasing, there is a need to improve the activities of enterprises. This is due to the introduction of the concept of logistics as a means of optimizing various types of flows and reducing their costs. Logistics management is considered the most constructive approach to managing material and related flows, which reflects the dynamism and complexity of the economic situation. Logistics management of an enterprise is a set of measures aimed at the effective management of material flows inside and outside the enterprise. It includes planning, organization, management and control of logistics processes… READ ARTICLE

Kherson State University, 27 Nov 2023

The choice of tools and methods used to ensure the innovative development of an enterprise becomes important, taking on special significance, since it affects the value of economic and social results of decisions and measures taken to implement them. For this reason, organizational leaders must be able to clearly define the main parameters of the innovation strategy and optimize innovation management, including monitoring, control, evaluation of results and prevention of negative consequences. A sharp transition to an innovative model of sustainable enterprise development is, in fact, the only possible way to avoid future crises and to prevent lagging behind developed countries… READ ARTICLE

O.M. Beketov National University of Urban Economy in Kharkiv, 23 Nov 2023

Ensuring business security in a war economy requires a comprehensive approach and readiness for different scenarios. It is important to be flexible and adapt to changes in the operational environment, as well as to cooperate with relevant authorities and other businesses to exchange information and support in conditions of war instability. Information and analytical activities consist of comparing, evaluating, analyzing and interpreting information, as well as formulating recommendations for making management decisions. Information and analytical support for enterprise security is an important component of managing the financial and economic security of an enterprise and is based on the search, collection and processing of the information received… READ ARTICLE

Kharkiv National Automobile and Highway University, 17 Nov 2023

In modern conditions of market competition, where the conditions of struggle are becoming increasingly tough, the activity of the enterprise is impossible without creating an effective system of interaction with the external environment and optimizing the existing logistics system in order to meet the needs of consumers and increase the profit of the enterprise. For Ukrainian organizations, enterprise management in the conditions of modern business is especially important, since changes in the country and the transition to a new economic order require entrepreneurs and logisticians to take into account both current and long-term goals. Depending on the stage of development of the enterprise, different directions of optimization of the system as a whole and its individual components can be proposed… READ ARTICLE

Odesa State Agrarian University, 1 Nov 2023

Sustainable development of the enterprise plays a key role in modern business, as it helps to maintain long-term competitiveness and promotes a more sustainable and responsible business approach in the face of growing demands for social and environmental responsibility. Marketing is important for a business to be successful on a long-term basis, while ensuring economic, social and environmental development… READ ARTICLE

Scientific Bulletin of Kherson State University Series Economic Sciences, 31 Oct 2023

The article examines the peculiarities of building a mechanism for managing the competitiveness of an enterprise in conditions of instability. The main components of the organizational and economic mechanism of managing the competitiveness of the enterprise are systematized. Tools and methods for analyzing the competitive environment are proposed, the main purpose of which is to develop a strategy that will allow the enterprise to achieve a competitive advantage. The main steps of strategic planning are substantiated as an important stage of enterprise management, as it allows to ensure the efficiency of all activities… READ ARTICLE

National Aviation University, 20 Oct 2023

The level of effectiveness of product competitiveness management is an important indicator for any enterprise, since it determines the ability to maintain and strengthen its position in the market, compete with other players and achieve sustainable success. Competitiveness management involves taking into account many factors and consists of a set of strategies and actions aimed at improving product quality, optimizing costs, developing the brand, and adapting to changes in the internal and external environment of the enterprise… READ ARTICLE

Odessa State Academy of Civil Engineering and Architecture, 20 Oct 2023

Marketing in enterprise project management plays an important role throughout the project life cycle, from its initiation to its completion and post-project evaluation. Effective marketing can help to achieve project success, attract stakeholders, secure funding, and ensure project visibility. Marketing in enterprise project management is a necessary component to achieve project success and maximize its impact on the target audience. It helps to create awareness of the project, attract resources, and increase its competitiveness in the market… READ ARTICLE

Odesa National University of Economics, 29 Sep 2023

Human resource management is a key element of the management system. Several models of personnel management can be distinguished: American, Japanese, European and Ukrainian. Given this, it is possible to create organic models of human resource management, use methods from various existing models in human resource management and achieve the set goals… READ ARTICLE

Odesa National University of Economics, 8 Sep 2023

In the context of Ukraine’s accelerated integration into the European Union, modern economic trends demonstrate the objective need to form an innovative development strategy for an enterprise as the basis for its survival in a global competitive environment. It is important to consider that the innovation development strategy must be flexible and adapt to changes in the external environment and market conditions. Constant innovation activity will allow the enterprise to ensure sustainable growth and remain competitive in the long term… READ ARTICLE

Kherson State University, 20 Dec 2022

The widespread dissemination of information technology (IT) throughout the world and in particular in Ukraine causes a rapid increase in the number of Internet users on domestic and foreign network sites. Web resources, as innovative trading tools, are of particular interest to entrepreneurs due to the existing possibility of integrating all economic entities into a special information and commercial environment. An enterprise, in order to withstand competition from suppliers of similar products or services, needs to adapt to the changes in information technology, that is, to comply with the prevailing market trends, to use electronic resources as an effective tool for promoting business. Thus, the problem of sustainable functioning of the organizational and economic mechanism for the development of an enterprise in the IT sphere stands out to be relevant and actual… READ ARTICLE

National Aviation University, 28 Oct 2022

In today’s world, the dependence of business on information technology (IT) is becoming more and more obvious and inevitable. Almost all large companies have an IT department under their control, the head of which, as a rule, is faced with the task of developing an enterprise IT strategy to ensure the company’s competitiveness in the market. For an enterprise to meet the requirements of a competitive market, it is necessary to rationally use all possible resources, especially information resources, since they are the most advanced and promising… READ ARTICLE

Kherson State University, 18 Nov 2021

In the modern sector of the economy, the issues of competitiveness of enterprises have not been sufficiently studied. Enterprises do not know their competitors well enough, how their business is organized, what products they offer, what their strengths and weaknesses are. Therefore, in the context of reforms, when the number of producers is changing significantly and the struggle between them is intensifying sharply, enterprises must be able to win this struggle due to knowledge about their competitiveness… READ ARTICLE